There is no doubt that Pinterest is one of the most powerful Social Media Websites. While there are thousands of Pinterest users who are using it to their advantage, there are many of us who are still doubtful of the magic Pinterest can create. Here’s sharing 23 very powerful Pinterest Stats 2021 You Must Know in 2021, which proves how impactful it can be.
- 240 Billion Pins have been saved by users:
Over the 11 years that Pinterest has been in business, over 240 Billion pins have been saved by users. That’s an average of 533 Pins per user.
- 80% of US moms are on Pinterest:
Trying to sell to moms? You ought to probably have a Pinterest business account. 4 in 5 U.S. moms have an active presence on Pinterest and are trying to find new products and concepts. Shopping on Pinterest has experienced a growth in 2020, as you’ll read further, so it’s imperative to line your social shopping strategy. Such a wow Pinterest Stats!
- Pinterest has over 450 Million Monthly active users
Having seen some serious growth, Pinterest has generated a further 100 million users over the last year. Pinterest started 2020 with around 320 million monthly active users. And their user base has now increased to 459 million monthly active users. This means Pinterest now has more monthly active users than both Twitter and Snapchat combined.
- 50% of US Pinners frequently shop on Pinterest
Not only is Pinterest a webspace for users to seek out new products, ideas, and inspiration, but half of U.S. users also are using Pinterest to buy. Because shoppable Pins are so accessible for businesses and Pinterest offers an entire search engine only for finding products. Pinterest is often a goldmine for creating sales on social media.
- 98% of users have tried something they’ve seen on Pinterest
Pinterest has always been known for DIY projects, recipes, beautiful homes, and fashion pictures, and handmade crafts. And for years, users have enjoyed attempting the various ideas found on the platform. This is why Pinterest eventually added a “Tried It” button to Pins so that users can share when they’ve successfully tried a project. This is also how the platform is now ready to measure this metric and determine that 98% of users – almost their entire user base – have tried something they’ve seen on the social network.
- 91% of people say that Pinterest spreads positivity
Ninety-one percent of individuals believe Pinterest may be a positive space. And 60% of U.S. adults are more likely to get from brands they discover in additional positive areas. Moral of the story? 3 out of 5 U.S. adults are going to be more likely to shop for your business simply because they see you on a positive platform like Pinterest.
- 2 out of 3 users say they go to Pinterest to find new ideas, products, or services they can trust
About 66% of Pinterest users are actively searching for products and services to buy based on what others are saving. Be sure to create beautiful and compelling Pins to maximize conversion potential.
- 85% of Pinners use the mobile app of Pinterest
This should come as no surprise given the very fact that around half of all web traffic is on mobile devices. But around 85% of Pinners are actively saving pins from the smartphone app. So what does this mean for brands and marketers who have a presence on Pinterest? You would like to optimize your Pinterest graphics for mobile. Big, bold text and bright colors should be a staple in your designs. Pinterest Stats worth a note!
- 97% of searches on Pinterest aren’t brand related
Nearly all searches on Pinterest aren’t brand-related, meaning users aren’t including specific brand names in their search queries. This means you would like to pay extra attention and use the proper keywords in your pin titles and descriptions so your brand appears in searches.
- Users are 3x more likely to click over to a brand’s website on Pinterest than any other social media platform
If your goal is to drive traffic and conversions to your website, Pinterest may be a solid choice for advertising. this is often because Pinners are 3x more likely to click through to find out more about a few products or services than they’re on the other social media platform.
- More than 25% of time spent on Pinterest is spent shopping
About a quarter of every user’s time spent on the platform is spent actively shopping or checking out products. This suggests promoted Pins and Pinterest SEO is the two areas you would like to specialize in when creating shoppable Pins.
- Pinterest is growing in younger generations
Pinterest demographics are up 50% year-over-year for Gen Z and 35% year-over-year for Millennials. This proves brands trying to draw in younger audiences still have a platform here.
To further cement this, statistics show that the number of Pinterest users under age 25 grew twice as fast in Q2 2020 as those ages 25 and older. Pinterest is growing across the board and not only in select demographics. This is one of the powerful Pinterest Stats.
- 35% more Pinterest boards were created last year
There’s been a 35% increase year-over-year in the number of boards created monthly, proving that saving and sharing Pins isn’t slowing down anytime soon. More and more users are branching call at the kinds of Pins they save, amplifying the necessity for more boards. The same source above shows that there has been a 44% increase in beauty boards, a 95% increase in women’s fashion boards, and a 36% increase in home decor boards.
- Pinterest ads are 2.3x cheaper per conversion than other social media ads
As if you needed any longer convincing on why you ought to add Pinterest to your online advertising strategy. Not only are users more likely to click through to your website, but Pinterest ads also cost 2.3x less per conversion once they do. What an amazing one of the Pinterest Stats.
- Search trends include “Cottagecore fashion”, “Kitchen storage solutions”, and “Fun couple activities”
It’s always a good idea to keep an eye on what’s trending on Pinterest, also as what their annual trend predictions are. Recently, we’ve seen trends along the lines of “cottagecore fashion,” “kitchen storage solutions,” and “fun couple activities.” Understanding what’s trending can assist you to plan out your marketing strategies and launch new product offerings.
- Pinners spend 80% more in retail than non-pinners
Another incredible metric is that users on this platform spend 80% more in retail than consumers who don’t use Pinterest. If you concentrate on Pinterest demographics, you see that 49% of U.S. users’ income is quite $100,000 a year. The higher income means the power to spend more on products on the platform.
- 89% of users are on Pinterest for purchase inspiration
Another big Pinterest stat that showcases the platform’s importance for your social shopping strategy – nearly 9 in 10 users are on Pinterest to plan purchases and find inspiration for what could fit well in their homes, offices or make great gifts for friends and family.
- US Millennials love Pinterest
Nearly 80% of U.S. Millennial women are on Pinterest and 40% of Millennial men, proving their loyalty to the platform. While Pinterest’s user base has generated 35% more Millennial users year-over-year, it’s important to further break down those demographics. With 4 out of 5 Millennial women and a couple out of 5 Millennial men actively taking advantage of this platform, any brand trying to plug to Millennials should get on Pinterest.
- Half of the users live outside the US
Around 50% of Pinterest users live outside of the U.S., meaning you’ve got an opportunity of reaching a wider, international audience on this platform. Whether you’re a U.S.-based brand or not, there’s an outsized audience that’s actively using Pinterest to save lots of content, products, and concepts.
- 60% of Pinterest users are women
While 60% of Pinterest users are women, don’t discount this platform if your audience is men. Male users are up 50% year-over-year, and lots of are heavily active users.
- The number of users shopping on Pinterest grew 50% in the first half of 2020
Given the extended lockdowns and pandemic precautions, it’s no surprise that folks turned to online shopping. Shoppers on Pinterest grew 50% within half of 2020 alone. Because it’s a platform for sharing ideas and inspiration, it’s no surprise that Pins further inspired online shopping.
- Pinterest generated nearly $1.4 billion in advertising in 2020
Pinterest proved its profitability from ads this last year. Raking in nearly $1.4 billion from brands advertising on its platform in 2020, it’s safe to mention the recognition of promoted Pins isn’t going anywhere anytime soon.
- 85% of users have bought something based on pins they see from brands
If you’ll get your products ahead of Pinterest users, there’s an opportunity for someone in your audience will make a sale. This is often because a whopping 85% of users have made a sale supported seeing a branded pin.
Can this be any more convincing after knowing these Pinterest Stats? Start using Pinterest today, if you are not using it already!